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Can’t find the right words?

Not exactly a wordsmith?

Or are you simply struggling to find the time to research, plan and create the written content you need?

It’s okay. I’ve got your back.

Let me take your ideas and transform them into copy that will help you motivate your target audience to take action.


Bianca Trathen
Founder & Copywriter

Some might find it uninspiring and trés dull but for me, writing is my happy place.


I’m a passionate, degree qualified Copywriter with 20 years’ experience across a variety of sectors, including medical, finance, tourism, hospitality, engineering,

retail, fashion, beauty and lifestyle.


Having worked in Australia and abroad for small, medium and large businesses in-house, for an agency or freelancing as a consultant, I can craft

copy to vibe with any audience.

Cultivating a brand identity through clever and engaging content is my ‘jam’, working extensively with both

product and service based organisations

throughout my career.


I’m a copywriting chameleon, well-versed in communicating with a professional and highly corporate voice, as well as a less formal and more colloquial, conversational tone.

A self-confessed perfectionist who prides herself on

going above and beyond, I am reliable, honest and take the time to really listen to my clients’ needs.


Whether it’s a new project, complete re-write, a tweak to inject some finesse and personality, or just a set of well-trained eyes to edit, proofread and refine…

I'm your gal!

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